Below are a few examples of how you can clean your Beambox guest database to ensure your guest database stays healthy and up-to-date!
Archive your guests
If you regularly send email Interactions or Blasts to your guests, we recommend archiving the guests that don't open your emails. This means that you will only send email marketing to those who wish to receive your emails and often engage with your business.
You will also be reducing the number of guests within your database which will decrease your monthly/annual guest database charges; it's a win-win for everyone 😌
Segment your guest database
If you don't wish to archive your guests, you can also create custom segments. This allows you to send more targeted email marketing to your active guests.
On your Beambox dashboard, head to:
"+ Add Filter"
"Engagement"
"Emails Opened"
"Is" > "0"
"Save Segment"
"Add A New Segment"
Then choose your segment name
Here are some ideas on what to name your segment:
Inactive guests
Emails opened 0
Disengaged
Verify your guest's email addresses
Set your email verification settings to Strict within your Beambox account on step 2 of your 5-step set-up:
Choosing the Strict option under Email Verification will ensure you're only capturing genuine email addresses. If a fake email address is entered into your WiFi login form, the guest won't be able to connect to your WiFi until they enter a genuine email. This is also a great way to keep your guest database costs low.
Email Marketing Best Practices
There are a few best practices to follow when implementing a successful email marketing campaign.
Create short, captivating subject lines: The subject line is the first text your recipient will see.
Summarize: It is essential that the content of the body of the email is clear and concise. You will likely only hold your reader's attention for a short period of time.
Make it easy to read: Using headers, subheadings, bold text, fonts, and short paragraphs can make your email easy to skim and digest.
Include a call to action: Every email marketing piece should include a call to action, whether you want the reader to go to your website to make a purchase or sign up for your loyalty program!
How Many Emails Should I Send?
Depending on which sector of business you're in, can determine how many emails you may get away with sending before your customers start to hit the unsubscribe button. We recommend sending emails a maximum of two to three times per week.