Why should you clean your database?
A little spring cleaning can help your guest database stay relevant. This will also improve your email sending reputation. For SMS campaigns, it means that you aren't spending money on low-quality recipients. Not to mention, regularly archiving some guest data, will help to keep your subscription costs down.
How to archive low-quality data
We recommend regularly archiving guests who have not subscribed to your marketing and who haven't visited your business in a while. Here's how:
Head to your guest database
Choose + Add Filter:
Once the list of filters menu has appeared, select the Last Visit filter:
To archive guests who haven't visited your business in a while, choose the More Than_Days Ago filter. Here you can choose the number of days since your guest's last visit:
Now, go ahead and select Done:
You will now have a list of all guests within your Beambox guest database, who haven't visited your business within x amount of days:
To now archive this guest list, choose the top checkbox located at the top of the list:
Next, choose Bulk actions:
And lastly, choose the Archive button:
Voilà! Your database has been cleaned. Remember, you don't lose any data when you archive guests. If they revisit your venue, their guest profile (and all of its data) will appear again.
To make life just a little easier, you should create a segment for low-quality data, so that you can easily periodically archive these guest profiles.