Within the "Capture" tab, head to "Guests," where you can view your entire guest database and easily group your guests into different segments. (Please note that this feature is only available in our Growth and Pro Plan.)
Segments allow you to categorize your guests into certain criteria. You can add/change and amend your filters on each customer segment to create targeted marketing audiences.
Your Segments can also be used for;
Keeping tabs on what type of guests make up your database
Creating re-usable audiences for your Blasts
Triggering Integrations and Interaction emails when guests enter a segment
Export a particular group of guests
When do they update?
When you view a segment within your guest database, you will see the guests who belong there instantaneously.
When using segments as a trigger for Interactions or any of our integrations, the segment will update in real-time.
The difference between default and custom segments
By default, your Beambox guest database will have 4 individual segments and 3 example custom segments.
Default segments
🌎 All Guests
🙂 New Guests
🤑 Loyal Guests
😟 Lost Guests
Custom segments
🎂 Upcoming Birthdays
✉️ Emails
📞 Phone Numbers
While default segments and custom segments behave in similar ways, the main difference is default segments cannot be updated or deleted. This is because Beambox insights rely on default segments to provide you with powerful demographic analytics.