Within the Guests tab, you're able to view your entire guest database and easily group your guests into different segments.
Segments allow you to categorise your guests into certain criteria. You can add/change and amend your filters on each customer segment to create targeted marketing audiences.
Your Segments can also be used for;
Keeping tabs of what type of guests make up your database
Creating re-usable audiences for your Blasts
Export a particular group of guests
When do they update?
When you view a segment within your guest database it will give you an instantaneous view of the guests that belong there.
The difference between default and custom segments
By default, your Beambox guest database will have 4 individual segments, as well as 3 example custom segments.
🌎 All Guests
🙂 New Guests
🤑 Loyal Guests
😟 Lost Guests
🎂 Upcoming Birthdays
📞 Phone Numbers
While default segments and custom segments behave in similar ways, the main difference is default segments cannot be updated or deleted. This is because Beambox insights rely on default segments to provide you with powerful demographic analytics.