On the 3rd step of setting up your SMS Blast, you can go ahead and add your content:
When sending SMS messages, it's important to keep them concise and clear to ensure that you stay within character limits and avoid unnecessary costs. Here are some best practices to follow:
Offer incentives
Tempt your customers by offering coupons or deals through texts. This will make them feel like they are a part of a secret club or community.
Keep your message short and sweet.
Over 90% of all SMS messages are read within 3 minutes, making them an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to the point and delivers high value. Limit your message to essential information to avoid exceeding the standard 160-character limit per SMS.
Avoid emojis and special characters.
Emojis and special symbols can take up extra character space or trigger encoding changes, reducing the number of characters per message. Without emojis or visual cues, ensure your tone remains polite and professional to avoid miscommunication. Stick to straightforward language that doesn't require special formatting.
Have a clear call to action.
Ensure the recipient knows exactly what they need to do or how to respond.
If you want your customers to head to your website or social media pages, make sure to add the correct link, including the beginning part (https://). Some examples of the correct format are below:
