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Personalising your emails with merge tags

Dynamically add personal text to increase email engagement.

Paul Babasoro avatar
Written by Paul Babasoro
Updated over a week ago

You can automatically personalize your Blasts and Interaction Emails using merge tags. When you add a merge tag to an email, our system will automatically personalize each email to the recipient for you.

Currently, we support the following merge tags:

  • [first-name] - John

  • [full-name] - John Smith

  • [birthday] - 15 January

  • [days-since-last-visit] - 65

  • [last-visit-date] - 5 March

  • [days-since-first-visit] - 267

  • [first-visit-date] - 21 December

To use merge tags, select a text element and click Merge tags in the toolbar:


Once you've clicked on the Merge Tags button, a menu will open with the different tags that can be used:


Select a tag, and it will be added to your text. It will appear in brackets, for example, '[birthday]' or '[full-name].'

When Beambox processes your email sending, we will replace these tags automatically with your guest's data.

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