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Personalising your emails with merge tags
Personalising your emails with merge tags

Dynamically add personal text to increase email engagement.

Paul Babasoro avatar
Written by Paul Babasoro
Updated this week

You can automatically personalize your Blasts and Interaction Emails using merge tags. When you add a merge tag to an email, our system will automatically personalize each email to the recipient for you.

Currently, we support the following merge tags:

  • [first-name] - John

  • [full-name] - John Smith

  • [birthday] - 15 January

  • [days-since-last-visit] - 65

  • [last-visit-date] - 5 March

  • [days-since-first-visit] - 267

  • [first-visit-date] - 21 December

To use merge tags, select a text element and click Merge tags in the toolbar:


Once you've clicked on the Merge Tags button, a menu will open with the different tags that can be used:


Select a tag, and it will be added to your text. It will appear in brackets, for example, '[birthday]' or '[full-name].'

When Beambox processes your email sending, we will replace these tags automatically with your guest's data.

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