In this step you can segment your guest database to send highly targeted emails, or, you can send your Blast to all guests.
Using preset filters
Our built-in preset filters provide convenient selection of customer segments.
- All Customers - Includes all guests in your database who are subscribed
- Loyal Customers - Includes guests who have a higher than average visit count and are still active
- New Customers - Includes guests who have a lower than average visit count and have visited recently
- Lost Customers - Includes guests who have more than 1 visit but have not visited recently
Making your own filters
You can also build your own filters and fine tune exactly the type of guests you want to reach.
- Select guests with over 10 visits in the last 180 days and reward them for their loyalty
- Select guests who logged in with Facebook and invite them to join in with your Facebook competition
- Select guests who haven't visited in 60 days but have more than 5 visits and invite them back with an offer